Back to: 9 Conversations (EN)
What job does your business do for your customers?
In this session you and your group will talk about what your new business can offer customers. First you should be able to talk about why your customers need your service. Then you should be able to talk about what you offer your customers. The two explanations should match. We will use the idea of a Value Proposition Canvas or VPC to help us.
The meeting
Explore the book below to find out what will happen in this session.
Additional information
- Strategyser https://youtu.be/aN36EcTE54Q (language is a little complex) Maybe this Danish one is better https://youtu.be/guramNjP4Mw Both allow auto-translate into the partner languages and Arabic and Kurdish
- Value proposition canvas from https://www.strategyzer.com/canvas/value-proposition-canvas
- Value Proposition download https://www.designabetterbusiness.tools/tools/value-proposition-canvas
- Pages 20-25 in the free PDF preview of Osterwalder’s Business Model Generation book available for free from https://www.strategyzer.com/books/business-model-generation
- M9 Conversations FAQ here
Badge
To get the badge for this step you need to complete the reflections and the assignment in the ePortfolio: conversation 4.
Extra learning material “level 2 students”
Link to video: Why should the customer be in focus and not the “product”
All course participants can watch the video. The “level 2 students” will find an extra extra assignment related to the video on the next page “what have you learned”.