Conversation 4. Value Proposition

What job does your business do for your customers?

In this session you and your group will talk about what your new business can offer customers. First you should be able to talk about why your customers need your service. Then you should be able to talk about what you offer your customers. The two explanations should match. We will use the idea of a Value Proposition Canvas or VPC to help us.

The meeting


Explore the book below to find out what will happen in this session.

Additional information



VPCTo get the badge for this step you need to complete the reflections and the assignment in the ePortfolio: conversation 4.

Extra learning material “level 2 students”

Link to video: Why should the customer be in focus and not the “product”

M9C – Conversation 4

Uploaded by Master 9 Conversations on 2023-01-18.

All course participants can watch the video. The “level 2 students” will find an extra extra assignment related to the video on the next page “what have you learned”.

PDF session workbook